Current conversations related to the COVID-19 outbreak are generally followed by the frightening stats on the shortage of PPE and hand sanitizer for those serving on the front lines – hospital personnel.
Thoughtful medical device executives at Proximo Medical, a business acceleration solution that helps medical device startups overcome commercialization challenges, are expanding their portfolio to offer hospital systems and medical offices the Defender brand hand sanitizer.
Clearly, during times of crisis, it’s important to be nimble and meet customers where they are.
“Timing is everything and as sales executives, we need to be flexible. Right now, hand sanitizer is in demand. We know our reps care deeply about meeting physician need to better serve patients – we are listening and delivering by adding sanitizer to the bag,” states Brett Martin, CEO, Proximo Medical.