This fall, Proximo Medical announced that it is the commercial partner for BIOTRONIK, Inc.’s peripheral vascular intervention (PVI) platform in select U.S. markets. BIOTRONIK’s comprehensive portfolio includes versatile stent systems, balloon catheters and sheaths to address the growing peripheral artery disease (PAD) market.
We asked our Chief Commercial Officer, Joe Ingoglia, his perspective on helping start-ups commercialize. The products in our bag are often from unknown or new companies. It takes a knowledgeable, proven sales team to demonstrate the benefits to physicians.
Medical device innovation can be life-changing so it is in all of our best interest that they succeed. So why are the odds of failing so high? Read more